Jim Beam Bold Choice Campaign

Role: Art Direction, Lead Design and Flash Development

Jim Beam teamed up with a variety of musical talents to showcase the bold identity of Jim Beam whiskey. We created a site that featured 10 popular artists each with their own page that included interviews, free downloads of exclusive music from their concerts and their concert photos, which all helped engage the user. 

The challenge was organizing all of the content into a user-friendly experience. I think we achieve that with this design which won multiple awards. 

Live Music Series banners

These Flash banners have been converted to video to be viewed on all platforms.