Chef Michael's Food Truck for Dogs Campaign and Website Redesign

Role: Concept lead and Art Direction

Purina asked us to help them get Facebook likes for a product launch. But instead of suggesting an online marketing campaign we came up with an offline idea that drove online results. It started with the question, why should food trucks only be for humans?

We created Chef Michael's Food Truck for Dogs, sent across the United States and gained over 200K likes.

Chef Michael's Website Redesign

Using the colors and elements from the packaging, we redesigned this responsive website using dogs and their owners as the focus.