Safire Belly Dancers
Role: Art Direction and Design
Safire Belly Dancers are a world renowned belly dancing group based in Chicago. They hired me to create their complete branding including their logo, website and business cards. I used the beautiful photos of the dancers as the backdrop and incorporated a dark color scheme to accentuate the vibrant hues of their wardrobe, like the stages they dance on. The logo is a belly dancing genie coming out of a bottle. I also created unique standup business cards for them to hand out at each table before their performances.
The logo mark invokes a belly dancing genie made of fire rising out of a bottle.
Die cut business cards that are foldable to become mini standup ads that the dancers can place on each table before performances.